Growing Project N95 from Hundreds to 38,000 Twitter Followers During a Pandemic
How I stewarded our brand presence on Twitter while the CDC's trust eroded — and why earned media matters more than paid media in a crisis.
Personal blog by John Click. I build cloud things and think about AI out loud.
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How I stewarded our brand presence on Twitter while the CDC's trust eroded — and why earned media matters more than paid media in a crisis.